Drew's Decorators

Exploring social media further, reaching new audiences.

Drew's Decorators

Category

Social Media

Tools

Adobe Illustrator, Adobe Photoshop

About

You Fit. was created and designed with the intentions of becoming a new health and fitness business. I designed the brand identity with their purpose and individuality in mind. Every visual element has a purpose, reflecting everyone having their own purpose. From the star in the negative space of the typography within the logo series, to the brand pattern forming a similar look to a chequered flag, showing everyone has their own goals, regardless of how ambitious they are. I have designed several mock-ups, identifying the different touchpoints the brand identity can be applied to.

Category

Social Media

Tools

Adobe Illustrator, Adobe Photoshop

Project Work

A set of unique, universally recognisable icons designed to represent each room category. From hall, stairs and landings to kitchens and bedrooms. Used within Instagram Highlights, they provide a clear way for prospective clients to browse previous projects without endlessly scrolling through the feed. This simple addition has improved the browsing experience and helped encourage more enquiries from visitors exploring the brand's profile.