The packaging design is inspired by the City of Manchester. Not only does the logo visually reflect this, but it also has a deeper meaning. Each of the four colours represent something different which Manchester offers and is known for. From the music that has been produced within the city to historic sporting rivalry between Manchester United and Manchester City. Using art from within the city as inspiration along the way. Such as this stained glass MCR artwork, which inspired me to include the four different colours in the four different areas created within the brand mark.
